My primary research interests are understanding the causes and consequences of biased selection and attention to persuasive information, particularly in the context of health promotion. Simply stated, I am interested in what we pay attention to and why, and how this attention (or inattention) influences attitudinal and behavioral outcomes, such as persuasion and healthy behavior. In particular, my work has addressed disparities in attention to information about HIV prevention for African-Americans compared to European-Americans as a predictor of disparities in health outcomes. I am also exploring barriers to attention to health information by African-Americans, including the roles of stigma, shame, fear, and perceptions of irrelevance. At a more basic attitudes and persuasion level, I am currently pursuing work relevant to how we select information for liked versus disliked others, and how the role of choice influences how we process information we agree versus disagree with.
The primary tools currently in use are variations of linear models (regression, MLM, SEM, and so on) as we pursue the initial aims of the NICHD funded work. We are expanding into new areas that require new tools. Our adolescent sample is diverse, selected through quota sampling of high schools close enough to UM to afford the use of neuroimaging tools, but it is not population representative. To overcome this, we have begun work to calibrate our sample with the nationally representative Monitoring the Future study, implementing pseudo-weighting and multilevel regression and post-stratification. To enable much more powerful analyses, we are aiming toward the harmonization of multiple, high quality longitudinal databases from adolescence through early adulthood. This would benefit traditional analyses by allowing cross-validation with high power, but also provide opportunities for newer data science tools such as computational modeling and machine learning approaches.
Dr. Fernandez is a clinical psychologist with extensive training in both addiction and behavioral medicine. She is the Clinical Program Director at the University of Michigan Addiction Treatment Service. Her research focuses on the intersection of addiction and health across two main themes: 1) Expanding access to substance use disorder treatment and prevention services particularly in healthcare settings and; 2) applying precision health approaches to addiction-related healthcare questions. Her current grant-funded research includes an NIH-funded randomized controlled pilot trial of a preoperative alcohol intervention, an NIH-funded precision health study to leverage electronic health records to identify high-risk alcohol use at the time of surgery using natural language processing and other machine-learning based approaches, a University of Michigan funded precision health award to understand and prevent new persistent opioid use after surgery using prediction modeling, and a federally-funded evaluation of the state of Michigan’s substance use disorder treatment expansion.
Niko Kaciroti is a Research Scientist at the Departments of Pediatrics and Biostatistics. He received his PhD in Biostatistics from the University of Michigan. Since then he has collaborated in multidisciplinary research at the University of Michigan and with researchers from other universities in the United States and internationally. Dr. Kaciroti is a faculty member at the Center for Computational Medicine and Bioinformatics. His main research interest is in using Bayesian models for analyzing longitudinal data from clinical trials with missing values, as well as using Bayesian methods for nonlinear and dynamic models. Dr. Kaciroti is an elected member of the International Statistical Institute and serves as statistical editor for the American Journal of Preventive Medicine and the International Journal of Behavior Nutrition and Physical Activity.
Rahul Ladhania is an Assistant Professor of Health Informatics in the Department of Health Management & Policy at the University of Michigan School of Public Health. He also has a secondary (courtesy) appointment with the Department of Biostatistics at SPH. Rahul’s research is in the area of causal inference and machine learning in public and behavioral health. A large body of his work focuses on estimating personalized treatment rules and heterogeneous effects of policy, digital and behavioral interventions on human behavior and health outcomes in complex experimental and observational settings using statistical machine learning methods.
Rahul co-leads the Machine Learning team at the Behavior Change For Good Initiative (Penn), where he is working on two `mega-studies’ (very large multi-arm randomized trials): one in partnership with a national fitness chain, to estimate the effects of behavioral interventions on promoting gym visit habit formation; and the other in partnership with two large Mid-Atlantic health systems and a national pharmacy chain, to estimate the effects of text-based interventions on increasing flu shot vaccination rates. His other projects involve partnerships with step-counting apps and mobile-based games to learn user behavior patterns, and design and evaluate interventions and their heterogeneous effects on user behavior.
Cyber-security is a complex and multi-dimensional research field. My research style comprises an inter-disciplinary (primarily rooted in economics, econometrics, data science (AI/ML/Bayesian and Frequentist Statistics), game theory, and network science) investigation of major socially pressing issues impacting the quality of cyber-risk management in modern networked and distributed engineering systems such as IoT-driven critical infrastructures, cloud-based service networks, and app-based systems (e.g., mobile commerce, smart homes) to name a few. I take delight in proposing data-driven, rigorous, and interdisciplinary solutions to both, existing fundamental challenges that pose a practical bottleneck to (cost) effective cyber-risk management, and futuristic cyber-security and privacy issues that might plague modern (networked) engineering systems. I strongly strive for originality, practical significance, and mathematical rigor in my solutions. One of my primary end goals is to conceptually get arms around complex, multi-dimensional information security and privacy problems in a way that helps, informs, and empowers practitioners and policy makers to take the right steps in making the cyber-space more secure.
Fred Conrad’s research concerns the development of new methods and data sources for conducting social research. His work is largely focused on survey methodology, but he also explores the use of social media content as a complement to survey data and as a source of large-scale qualitative insights. His focus is on data quality and reducing measurement error. For example, live video interviews promote more thoughtful responses, e.g., less straightlining – the tendency to give the same answer to a battery of survey questions, but they also promote less candor when answering questions on sensitive topics. Measurement error in social media include misclassification in the automated interpretation of content using methods such as sentiment analysis and topic modeling, as well as selective self-presentation (only posting flattering content). Equally challenging is not knowing the extent to which users differ from the population to which one might wish to generalize results.
My research interests are in natural language semantics and psycholinguistics, focusing on verbs. I conduct behavioral psycholinguistic experiments with methodologies such as self-paced reading and maze tasks, as well as surveys of linguistic and semantic judgments. I also study semantic variation using corpora and datasets such as the Twitter Decahose, to better understand how words have developed diverging meanings in different communities, age groups, or regions. I use primarily R and Python to collect, manage, and analyze data. I direct the UM WordLab in the linguistics department, working with students (especially undergraduates) on experimental and computational research focusing on lexical representations.
For human-machine systems, I first collect data from human users, whether it’s an individual, a team, or even a society. Different kinds of methods can be used, including self-report, interview, focus groups, physiological and behavioral data, as well as user-generated data from the Internet.
Based on the data collected, I attempt to understand human contexts, including different aspects of the human users, such as emotion, cognition, needs, preferences, locations and activities. Such understanding can then be applied to different human-machine systems, including healthcare systems, automated driving systems, and product-service systems.
Based on the different design theory and methodology, from the perspective of the machine dimension, I apply knowledge of computing and communication as well as practical and theoretical knowledge of social and behavior to design various systems for human users. From the human dimension, I seek to understand human needs and decision making processes, and then build mathematical models and design tools that facilitate integration of subjective experiences, social contexts, and engineering principles into the design process of human-machine systems.
Greg’s research primarily investigates information flow in financial markets and the actions of agents in those markets – both consumers and producers of that information. His approach draws on theory from the social sciences (economics, psychology and sociology) combined with large data sets from diverse sources and a variety of data science approaches. Most projects combine data from across multiple sources, including commercial data bases, experimentally created data and extracting data from sources designed for other uses (commercial media, web scrapping, cellphone data etc.). In addition to a wide range of econometric and statistical methods, his work has included applying machine learning , textual analysis, mining social media, processes for missing data and combining mixed media.