Puneet Manchanda

(734) 936-2445

Behavioral Science, Economics, Finance and Business, Informatics, Social Science
Bayesian Methods, Causal Inference, Data Mining, Machine Learning, Mathematical and Statistical Modeling, Networks, Statistics
Relevant Projects:

Pharma marketing mix models

Social Media Models



American Marketing Association

Puneet Manchanda


Marketing, Ross School of Business

Isadore and leon Winkelman Professor of Retail Marketing and Professor of Marketing, Stephen M Ross School of Business

My interest is in using econometrics, especially Bayesian econometrics, and machine learning methods to infer causality. I tend to work with mostly parametric models of firm and consumer behavior to assess the effectiveness of firm actions. My work spans a variety of industries such as pharmaceuticals, e-commerce, gaming and hi-technology.

Accomplishments and Awards