Marketing, Ross School of Business
Isadore and leon Winkelman Professor of Retail Marketing and Professor of Marketing, Stephen M Ross School of Business
My interest is in using econometrics, especially Bayesian econometrics, and machine learning methods to infer causality. I tend to work with mostly parametric models of firm and consumer behavior to assess the effectiveness of firm actions. My work spans a variety of industries such as pharmaceuticals, e-commerce, gaming and hi-technology.