Words That Matter: How the News and Social Media Shaped the 2016 Presidential Campaign assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists’ real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The research project included is a Social Science Collaboration for Research on Communication and Learning based upon Big Data.