Behavioral Science, Marketing and Consumer Behavior Research, Transportation Research
Human-Computer Interaction, Machine Learning, Natural Language Processing

Feng Zhou

Assistant Professor

Industrial and Manufacturing Systems Engineering, CECS

For human-machine systems, I first collect data from human users, whether it’s an individual, a team, or even a society. Different kinds of methods can be used, including self-report, interview, focus groups, physiological and behavioral data, as well as user-generated data from the Internet.

Based on the data collected, I attempt to understand human contexts, including different aspects of the human users, such as emotion, cognition, needs, preferences, locations and activities. Such understanding can then be applied to different human-machine systems, including healthcare systems, automated driving systems, and product-service systems.

Based on the different design theory and methodology, from the perspective of the machine dimension, I apply knowledge of computing and communication as well as practical and theoretical knowledge of social and behavior to design various systems for human users. From the human dimension, I seek to understand human needs and decision making processes, and then build mathematical models and design tools that facilitate integration of subjective experiences, social contexts, and engineering principles into the design process of human-machine systems.