Applications:
Behavioral Science, Psychology, Public Health
Methodologies:
Computational Tools for Data Science, Longitudinal Data Analysis

Allison Earl

Psychology

My primary research interests are understanding the causes and consequences of biased selection and attention to persuasive information, particularly in the context of health promotion. Simply stated, I am interested in what we pay attention to and why, and how this attention (or inattention) influences attitudinal and behavioral outcomes, such as persuasion and healthy behavior. In particular, my work has addressed disparities in attention to information about HIV prevention for African-Americans compared to European-Americans as a predictor of disparities in health outcomes. I am also exploring barriers to attention to health information by African-Americans, including the roles of stigma, shame, fear, and perceptions of irrelevance. At a more basic attitudes and persuasion level, I am currently pursuing work relevant to how we select information for liked versus disliked others, and how the role of choice influences how we process information we agree versus disagree with.