Give

Marketing

S. Sriram

S. Sriram, PhD, is Professor of Marketing in the University of Michigan Ross School of Business, Ann Arbor. Prof. Sriram’s research interests are in the areas of brand and product portfolio management, multi-sided platforms, healthcare policy, and online education. His research uses state of the art econometric methods to answer important managerial and policy-relevant questions. ...

Rich Gonzalez

My research makes use of state-of-the-art statistical learning and exploratory tools to answer questions at the interface of biology and behavioral science.

Eric Schwartz

Eric Schwartz, PhD, is Associate Professor of Marketing in the Ross School of Business at the University of Michigan, An Arbor. Prof. Schwartz’s expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. His research in customer analytics stretches managerial applications, including online display ...

Search

Affiliation Type

Methodologies

Applications

Rich Gonzalez

Professor, Psychology, LSA Statistics, LSA Marketing, Ross School of Business

Eric Schwartz

Associate Professor, Marketing, Ross School of Business

S. Sriram

Professor, Marketing, Ross School of Business