Fred Feinberg

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My research examines how people make choices in uncertain environments. The general focus is on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating), as well as a variety of applications to problems in the marketing domain (e.g., models relating advertising exposures to awareness and sales). The main methods used lie primarily in discrete choice models, ordinarily estimated using Bayesian methods, dynamic programming, and nonparametrics. I’m particularly interested in extending Bayesian analysis to very large databases, especially in terms of ‘fusing’ data sets with only partly overlapping covariates to enable strong statistical identification of models across them.

Applying Bayesian Methods to Problems in Dynamic Choice

Applying Bayesian Methods to Problems in Dynamic Choice

 

Puneet Manchanda

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My interest is in using econometrics, especially Bayesian econometrics, and machine learning methods to infer causality. I tend to work with mostly parametric models of firm and consumer behavior to assess the effectiveness of firm actions. My work spans a variety of industries such as pharmaceuticals, e-commerce, gaming and hi-technology.

Aradhna Krishna

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Prof. Aradhna Krishna is an American academic and behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people’s perceptions and behavior. Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most productive marketing professors in the world. Harvard Business Review recently acknowledged her as “the foremost expert in the field of sensory marketing”.  She was awarded as a Fellow of the Society of Consumer Psychology, the organization’s highest honor, in recognition of her contributions to consumer psychology.