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Business>Marketing

Fred Feinberg

My research examines how people make choices in uncertain environments. The general focus is on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating), as well as a variety of applications to problems ...

Puneet Manchanda

My interest is in using econometrics, especially Bayesian econometrics, and machine learning methods to infer causality. I tend to work with mostly parametric models of firm and consumer behavior to assess the effectiveness of firm actions. My work spans a variety of industries such as pharmaceuticals, e-commerce, gaming and hi-technology. Accomplishments and Awards New U-M ...

Aradhna Krishna

Prof. Aradhna Krishna is an American academic and behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people’s perceptions and behavior. Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most ...

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Fred Feinberg

Professor, Marketing, Ross School of Business Statistics, LSA

Aradhna Krishna

Professor, Marketing, Ross School of Business

Puneet Manchanda

Professor, Marketing, Ross School of Business