Amitabh Sinha

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Amitabh Sinha, PhD, is Associate Professor of Technology and Operations in the University of Michigan Stephen M. Ross School of Business, Ann Arbor, and Co-Director of the Tauber Institute for Global Operations.

Amitabh’s current research primarily focuses on the operational aspects of ecommerce/omnichannel retail. For instance, one of his ongoing research projects explores the optimization of order fulfillment by online retailers; another examines the design of retail stores and inventory management for omnichannel fulfillment through stores. Another recent research project examines the potential impact of platform capitalism (also called the sharing economy) in a business-to-business setting for ecommerce warehousing. The primary methodological tools are optimization, simulation, and machine learning.


Network Using On-Demand Warehousing to Meet eCommerce Customer Demand