manchanda-small
(734) 936-2445
Applications: Advertising, Business, Marketing, Public Policy Methodologies: Bayesian Econometrics, Field Experiment, Machine Learning, Text Mining Relevant Projects: Pharma marketing mix models Social Media Models Connections:

INFORMS

American Marketing Association

Puneet Manchanda

Professor, Marketing

My interest is in using econometrics, especially Bayesian econometrics, and machine learning methods to infer causality. I tend to work with mostly parametric models of firm and consumer behavior to assess the effectiveness of firm actions. My work spans a variety of industries such as pharmaceuticals, e-commerce, gaming and hi-technology.