My research focuses on the intended and unintended consequences of language in financial markets. I examine this relationship across a number of contexts, such as the Federal Reserve, initial public offerings, and mergers and acquisitions. More broadly, my work aims to develop new theoretical and methodological approaches to understand the role of language in society.
Eric Schwartz, PhD, is Associate Professor of Marketing in the Ross School of Business at the University of Michigan, An Arbor.
Prof. Schwartz’s expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. His research in customer analytics stretches managerial applications, including online display advertising, email marketing, video consumption, and word-of-mouth. The quantitative methods he uses are primarily Bayesian statistics, machine learning, dynamic programming, and field experiments. His current projects aim to optimize firms A/B testing and adaptive marketing experiments using a multi-armed bandit framework. As marketers expand their ability to run tests of outbound marketing activity (e.g., sending emails/direct mail, serving display ads, customizing websites), this work guides marketers to be continuously earning while learning. While interacting with students and managers, Professor Schwartz works to illustrate how today’s marketers bridge the gap between technical skills and data-driven decision making.
Jun Li, PhD, is Assistant Professor in the department of Technology and Operations in the Ross School of Business at the University of Michigan, Ann Arbor.
Jun Li’s main research interests are empirical operations management and business analytics, with special emphases on revenue management, pricing, consumer behavior, economic and social networks. She has worked extensively with large-scale data, including transactions, pricing, inventory and capacity, consumer online search and click stream data, supply chain relationships and disruptions, clinical and healthcare claims. She is the Winner of INFORMS Revenue Management and Pricing Practice Award for her close collaboration with retailing practitioners in implementing best response pricing algorithms. Her paper on airline pricing and consumer behavior is the finalist for Best Management Science Papers in Operations Management 2012 to 2014. She is also the principal investigator of a National Science Foundation funded project: “Gaining Visibility Into Supply Network Risks Using Large-Scale Textual Analysis”. Her work has enjoyed coverage by The Economist, New York Times and Forbes.